Las vegas motor speedway
The challenge: Revitalize previous South Point 400 Socializer Campaign by creating a dynamic 360° campaign that enhances engagement and amplifies brand awareness among the socializer audience.
The solution: Utilize vivid visuals and compelling storytelling to highlight the electrifying blend of NASCAR excitement and the unique appeal of Las Vegas.
Graphic Designers: Lucas Harmon, Seth McCachern
Copywriter: John Stone
Creative Directors: Chad Brophy, Kenny Duncan
Agency Credit: Tattoo Projects
ATLANTA motor speedway
The challenge: Concept and develop a comprehensive 360° campaign for the Ambetter Health 400 in February 2025 aimed at increasing engagement and enhancing brand awareness within the Core NASCAR Fan demographic.
The solution: Create and develop the “Fastlanta” campaign, including a range of collateral such as animated social media posts, billboards, and a custom typeface for internal use.
Graphic Designers: Lucas Harmon, Seth McCachern
Copywriter: John Stone
Creative Directors: Chad Brophy, Kenny Duncan
Agency Credit: Tattoo Projects
