I-77 EXPRESS

The challenge: Develop a campaign to boost awareness and sales of NC Quick Pass Transponders

The solution: Create a video game-themed campaign that highlights how upgrading to NC Quick Pass can "level up" your commute with faster, more convenient I-77 Express Lanes.

Copywriter: John Stone
Graphic Designer: Lucas Harmon
Creative Directors: Chad Brophy, Christopher Bazata
Agency Credit: Tattoo Projects