autozone x RAIN-X

The challenge: Rain-X needed a campaign to promote its “Destination: Precipitation” vacation giveaway while educating consumers about the advanced features of its Platinum Premium Washer Fluid and Quantum Elite Wiper Blades.

The solution: Develop an integrated campaign concept that highlights Rain-X’s patented water-repelling technology, emphasizing its extended durability and premium performance.

Designer: Lucas Harmon
Copywriter: John Stone
Creative Directors: Chad Brophy, Kenny Duncan
Agency Credit: Tattoo Projects